With the evolution of consumer dynamics, naturally, the vast majority of companies have chosen to take a step towards the future by acquiring a website that, understanding the methods and needs of users, best on web design, and the benefits that this can not only represent for the aesthetics of the brand on the internet but also to achieve effective communication and/or marketing results.
Web design is closely related to the usability of a page, allowing new and returning users to achieve their goals easily, satisfactorily, and quickly. It is not about working on a flashy site, but on one that attracts, hooks, and falls in love with the user who, at the end of the day, must become a customer and promoter of the brand.
Over the years, the design of web pages has been gaining the importance of which it is worthy, since it is through a deep knowledge of the client and their web behavior that the design is raised, considerably increasing visits, virality, the on-page duration index, and conversions. This also contributes to the reduction of the bounce rate and certainly benefits SEO positioning.
What is not seen does not exist in the eyes of the consumer. And what you see is so important that you have to take maximum care of the appearance and style that the image projects. They say that 10 seconds are enough to make a first impression of a brand through their website. But what should a good website have? What is essential for it to work and be complete?
Whether you have already started working in web design or are thinking about doing it, we share the 9 fundamental elements that you can never forget when designing a website.
A web page must be attractive, but not only in view but also in content. That means you must have interesting content that attracts and engages the target audience. In fact, no page can be considered successful if it does not have attractive and frequently updated content. This will serve not only to increase the number of new visits but also to make old visitors check the page often and use it as a reference.
When we think of web design, we rarely consider textual content as part of it. But, it actually is too. Since it is useless to have a nice interface and messy content without any useful value.
For the success of the website to be complete, its content must be consistent with the theme and must be frequent. Since thanks to this, the number of visitors will increase and many will become regular readers. If so, they should find a clean, professional, orderly, and intuitive place, which motivates them to stay and return.
It is important to use bold but easy-to-read fonts.
It is also important to vary the size of the same font to highlight interesting sections of content and text. As the most used resource to choose a suitable font for our website, we have the Google Fonts online font catalog https://fonts.google.com/.
Here we find a wide variety of fonts optimised to be used on the web. They are free and we can use them by copying a simple code in our CSS style sheet. They work as long as we are connected to the Internet. And it is advisable to use at most two fonts from Google Fonts since if we import too many, the loading of our web page will be slower.
Good photographs are very important in web design. What would web design be without images? Be it photographs, illustrations, images designed in programs, all must be of quality and made by professionals. If you download image banks make sure they have the right resolution and size for your site. Discard those that are out of focus and pixelated, because they will give you a bad image and the appearance will be unprofessional.
Apart from these technical characteristics, if we want to sell our brand image well, highlighting how well we do our products or services, what we always recommend is to hire a professional photography service. The results of the investment are notoriously satisfactory and the user notices it instantly.
After all, a picture is worth a thousand words.
Animations and movement.
Square elements and straight lines give the platform a clean, minimalist look. But, they also give the feeling of being static. To break this stiffness a bit and give the site some dynamism, using animated shapes is a good option. However, these should be used with caution. Because if you abuse the site it will reload. Ideally, you should use it alongside the header on a banner. Also in the middle of the interface, it is a good option, because it will surprise and please the visitor. So that you know if you have given the correct dose of dynamism to the site, evaluate that it does not exceed 20% of the total interface. Exceeding this limit is to distort the design, downplay what is truly important and, somehow, drive the visitor off the site. Part of this balance is the loading time of the site. If it takes time to load all your content items, rest assured that you will lose visitors and perhaps potential customers.
Buttons and icons.
Using practical and representative buttons, as well as large and attractive icons, increases the ease of navigation on the page. But it is not necessary to place accessories that do not provide real value, for example, a watch for customers who are in the same time zone.
The use of icons to reinforce communication within a website is more than the order of the day, becoming no longer a simple information system but part of the design and brand image of a company with an online presence. For the iconography of our website to fulfill the basic purposes of functionality and aestheticism, it will have to follow a clear, homogeneous, and coherent style. If we mix many styles of iconography (photography with abstract images, or full-colour icons with blacks) we will obtain a somewhat chaotic result.
Clear and simple backgrounds.
Clear or all-white backgrounds make it easy to see, but also give the page a clean look by highlighting images.
There is a tendency to use black backgrounds for long readings, so as not to tire the reader with the monitor light. If a logo is pink and only greens and grays are used in the layout of the web content, there is a probability that the user will feel unconsciously out of place, slightly uncomfortable, and the first thing to do is leave the site because there is something that does not “block”. The best way to extract the range of web colours that we want to use is, starting from our logo, to extract the different tones.
Links to Social Media
As is well known, every company that wants to stay relevant has a presence in every medium where it can have contact with its audience. This means that brands not only work through web pages or traditional channels but also communicate in a personalised way through social networks. In this order of ideas, every page with a good web design must offer links to social networks that allow the user to know and connect on another level. This benefits the customer-brand relationship and increases the possibility of educating promoters, so the link between the website and social networks is an element that should not be overlooked.
A page must allow an easy visualisation of the contents (videos, images, texts).
Saturating the netizen is counterproductive. If the information or content takes time to load, error: that means one less visit and a potential client who did not know the offer.
Responsive web design
Today most Internet users surf connected from their mobile devices. Therefore, it is increasingly mandatory to have a responsive web design. Thus, our target audience will be able to enter our website from their Smartphone and without having to leave their social networks.
The responsive design consists of configuring a website so that it can be displayed on different screen sizes. Always with the intention of guaranteeing user experience and satisfaction.
Taking this into account will allow you to:
- Viralise your content.
- Increase visits.
- Gain more subscribers.
- Increase sales.
Responsive design implies greater commitment and responsibility with quality content, with users and the company. An example of the usefulness of this design is the ease of sharing videos.
Now you know what are the basic design elements that a website should have. If you are looking for professional web design contact us today!